Marketing goals:
Validate demand through paid traffic (Search and Shopping)
Improve brand visibility in the market
Explore the potential of the direct-to-consumer (D2C) channel
Category Archives: Product Marketing
STAR (Situation, Target, Action, Results) Situation: In 2022, I was offered to lead the export business at Hot Rod Distiller. The main export product is alcohol flavoring kits. I agreed.
These cases are more about the successful success of 4 projects launched from 0 on Etsy, and all 4 are successfully sold on the site.
Hot Rod company reached out with a request to increase existing LTV. Given that the company working in the alcohol industry, there are numerous constraints showing ads on G ads and Facebook. So what we did?
I was offered to lead the marketing department with the primary objective of exploring new markets and establishing a foothold within them.