Client: Local beauty salon in Kyiv
Challenge: No incoming client inquiries, zero online visibility
Goal: Generate phone calls and attract local customers on a limited budget
🔧 Solution
We launched a Google Smart Campaign tailored to local intent. Key optimizations included:
Enabled all available ad extensions (location, call, sitelinks, etc.) to increase visibility
Used negative keywords and topic exclusions to avoid irrelevant traffic
Set the campaign goal to “Get more calls”
Focused on services with the highest demand (e.g., haircuts, manicures)
💡 Result
Daily ad spend:
300 UAH ($8)Calls received per day: 4 to 6 calls consistently
The salon started receiving bookings within the first week
The campaign maintained a high relevance score and low cost-per-call
🎯 Key Takeaway
Even with a small budget, Smart Campaigns can drive real local results when configured properly — especially with full use of ad extensions and strict audience targeting.