Hot Rod company reached out with a request to increase existing LTV.
Given that the company working in the alcohol industry, there are numerous constraints showing ads on G ads and Facebook. So what we did?
Hot Rod company reached out with a request to increase existing LTV.
Given that the company working in the alcohol industry, there are numerous constraints showing ads on G ads and Facebook. So what we did?
We made our choice in favor of email marketing
Returning users
increased by 42%
LTV
increased by 33%
What did we do?
Lead Generation
Pop-ups are used on almost every website nowadays as a lead generation tool. We did the ordinary pop-up, giving value in advance.
“Join our group” — Social endorsement, “Discount” — Benefit, Log-in via Google — facilitate logging., Right Now — Urgent, Submit — Call to action
Value in advance: As you see, we have additional free of charge services for calculating chemical processes.
Segmentation
By products
By engagement
By Location
How it looks in real project
In this case you can see the simplest method, using functionality of Mailchimp and selecting rules:
''if purchased, then add tag”.
We have used a customized approach, launching automatic email chains depending on purchased products.
Content
- Content plan for 12 months
- 5 automated email chains
- 42 email templates
- For mobile & desktop
- Welcome, Promotional, Informational, Educational emails
- Client's oriented content
- Sending frequency depending on engagement and interaction